NEW YORK, December 4, 2019 /PRNewswire/ —
Sportswear Market by End-User (Kids, Men, and Women) and Distribution Channel (E-Commerce, Supermarket/Hypermarket, Branded Outlets, and Discount Stores): Opportunity Analysis and Industry Forecast, 2018-2026
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Sportswear is mostly worn during workouts or when playing sports. They are designed to provide comfort and agility when performing physical movements. These garments are made from a breathable fabric that allows sweat to evaporate faster, helping the wearer to stay cooler for longer. Polyester, microfiber, calico, and spandex are some of the most common fabrics used in the production of these garments. Initially, sportswear was primarily worn by athletes, but over time it has become quite common among regular athletes and other non-athletes. The adoption of activewear has been quite high in developed regions such as the United States, Canadaand Germanywhile emerging countries like China, Brazil and India catch up quickly.
The global sportswear market has witnessed significant growth over the years and is expected to grow at a steady rate during the forecast period. This can be attributed to growing health awareness and growing adoption of fitness activities such as aerobics, swimming, running, and yoga among consumers. Additionally, the increase in women’s participation in sports and fitness activities has paved the way for sportswear. In addition, the increase in disposable income and the improvement in the standard of living in emerging countries such as China and India as well as increasing consumer affinity in emerging economies towards health and fitness are further driving the demand for fitness apparel. However, the availability of poor quality and counterfeit products is limiting the growth of the global market. On the contrary, growing demand for fashionable and fashionable sportswear and increasing popularity of sportswear among children are expected to provide lucrative growth opportunities for the sportswear market.
The sportswear market has been segmented on the basis of end user, distribution channel and region. On the basis of end-user, the market is bifurcated into children, men and women. Based on distribution channel, it is segmented into e-commerce, supermarket/hypermarket, brand outlets and discount stores. On the basis of region, the market is studied through North America, Europe, Asia Pacificand LAMEA.
Major Players profiled in the report are Adidas AG, Nike, Inc., Puma SE, Under Armour, Inc., Ralph Lauren Corporation, Umbro Ltd., Fila, Inc., Lululemon Athletica Incorporation, New Balance Athletic Shoe, Inc., and Columbia Sportswear Company.
MAIN BENEFITS FOR STAKEHOLDERS
• The report provides quantitative analysis of current market trends, estimates and market size dynamics from 2018 to 2026 to identify current opportunities in the Sportswear market.
• Porter’s Five Forces analysis highlights the ability of buyers and suppliers to enable stakeholders to make profit-driven business decisions and strengthen their supplier-buyer network.
• In-depth analysis of size and segmentation helps determine existing market opportunities.
• Major countries in each region are mapped according to their contribution to global industry revenue.
• Market player positioning segment facilitates benchmarking and provides a clear understanding of the current position of market players in the Activewear industry.
KEY MARKET SEGMENTATION
• By the end user
o Children
o Men
o Women
• By distribution channel
o E-commerce
o Supermarket/Hypermarket
o Brand points of sale
o Discount stores
• By region
oh North America
– WE
– Canada
– Mexico
oh Europe
– Germany
– France
– UK
– Italy
– Spain
– Rest of Europe
oh Asia Pacific
– China
– India
– Japan
– Australia
– Rest of Asia Pacific
o LAMEA
– Brazil
– South Africa
– WATER
– Rest of LAMEA
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