Riddell sells Kollege Town sportswear division to BSN SPORTS


DES PLAINES, Illinois – (COMMERCIAL THREAD) – Riddell, the leader in football helmet technology, today announced the divestiture and sale of certain assets associated with Kollege Town Sports, a division of the company’s apparel business, to BSN SPORTS. Kollege Town is a team and corporate sportswear reseller, which was acquired by Riddell in 2015 to operate the corporate clothing business. BSN SPORTS is the nation’s largest distributor and direct distributor of sporting goods in the school and league markets and a division of Varsity Brands. The divestiture includes much of Kollege Town’s sales force, sales and customer service management, as well as fanaKTive’s capabilities.

“We appreciate the years of service, hard work and contributions of the Kollege Town team, ”said Dan Arment, President and CEO of Riddell and BRG Sports. “This development provides Riddell with the opportunity to advance our core football protective equipment business in an incredibly dynamic market. Riddell will continue to lead the industry forward by bringing new protective technologies to the field that help athletes perform at their best. ”

In addition to football head protection, smart helmet technology and accessories, the company will maintain an apparel offering focused on Riddell-branded football training clothing, team sports games and sportswear. custom uniforms, as well as a full line of basic, training and spirit clothing.

About Riddell

Riddell is a leading designer and developer of football helmets, protective sports gear, head impact monitoring technology, clothing and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a leading provider of reconditioning services (cleaning, repair, repainting and recertification of existing equipment) . For more information, visit our website at http://www.riddell.com/, like Riddell’s Facebook page, or follow Riddell on Instagram and Twitter @RiddellSports.

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