Sports Apparel Giant Lids is now on the Las Vegas Strip

Posted: September 17, 2022, 7:59 a.m.

Last update on: September 19, 2022, 01:59h.

Lids Sports Group, the sportswear retailer known for its extensive line of hats, is open on the Las Vegas Strip.

Lids
The Lids Locker Room store in North Las Vegas. The company has opened a new store on the Las Vegas Strip. (Picture: YouTube)

Located at 3791 S Las Vegas Boulevard, Lids’ Las Vegas Flagship is located near several well-known casino resorts including Bellagio, Harrah’s Las Vegas, Planet Hollywood and Westgate. The two-story store commands 12,000 square feet of retail space.

The store features unique features available only at this location, such as a digital exterior storefront, shopping at stores from various sports leagues, two large-scale LED screens designed to showcase prime-time games, as well as upcoming in-store athlete signings and other initiatives. “, according to a press release published by Lids.

Indianapolis-based Lids is North America’s largest authorized sportswear retailer specializing in headwear. The company has 1,500 outlets in Australia, Europe and North America.

Lids love Las Vegas

The Lids flagship store on the Strip is the latest example of Las Vegas’ status as a burgeoning sports empire, and one with the unique combination of being the sports betting capital of the United States, home to several professional teams and a destination for the first neutral site. sport events.

Lids exploits the city’s affinity for its local teams – the Las Vegas Aces, Vegas Golden Knights and Las Vegas Raiders – and the obvious advantage of having a store on the Strip, which is one of the most visited destinations in the world .

Lids’ physical footprint is diverse and includes ties to collegiate and professional teams and leagues.

“Lids operates several concept stores, including Locker Room by Lids and team-specific stores, such as Yankees Clubhouse and Dodgers Clubhouse. Lids also counts the National Hockey League (NHL), the National Basketball Association (NBA) and Paris Saint Germain (PSG) as partners, as it operates multiple U.S. and international flagship stores respective to each league and team,” according to the company. . .

In July, the clothing retailer rolled out its college-focused concept, Lids University. Lids sells 30 million hats a year.

Lids don’t talk

Lids is certainly planting its flag in Las Vegas in a big way, and it’s one of the most recognizable brands in activewear, especially among younger consumers.

These are compelling traits that apply in the world of sports betting. But in the press release announcing the Las Vegas store, Lids did not comment on any form of gambling.

For now, it seems the move from sportswear to betting has been left to Fanatics and its well-known brand. Speaking of customers, Fanatics comes to the sports betting table with a database of 100 million customers, making it a formidable rival for established operators.

Fanatics could accept sports betting in some states before the end of this year.

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