Ted Lasso merch comes with realistic prices for professional sportswear

You can now get an official “AFC Richmond” soccer jersey and much more.
Photo: The WB Shop

Starting today, fans can shop all kinds of products associated with the hit Apple TV+ Ted Lasso and his fictional English football club, AFC Richmond.

It comes as even more upbeat news for a Monday in the relentlessly cheerful franchise. Earlier today, Apple TV released the Ted Lasso season 2 trailer. Also earlier today, the sitcom won a Peabody Award for combating “the continuing prevalence of toxic masculinity.” The show’s star and executive producer Jason Sudeikis accepted the award.

And don’t be afraid. Although not very easy to spot in the mountains of merchandising, Sudeikis’ familiar face and mustache appear on some products. Like this $15 mug. And this $44 beach bag.

Ted Lasso and AFC Richmond merchandising

Sold through The WB Shop (Warner Brothers, a co-producer of the show), the official Ted Lasso merchandise is branded either for show or for his football club or both – with realistic prices for professional sportswear included.

Among the products, you can pick up a personalized Richmond jersey for $60, a hoodie for $42, a pint glass for $16 or a mug for $15.

This particular mug features the “Be a Goldfish” quote from an episode, as do some of the many T-shirts, which cost around $20 each. You can also get it on a $5 die-cut sticker that’s suitable, in three different sizes, for your laptop or a car bumper, as the site says.

More store items are listed as “coming soon”. They include different styles and colors of items available, as well as a $40 “Ted Lasso” engraved tumbler.

Extra discount

Note that you can get 20% off your order using the promo code DEALDAY at the register.

The first full season of Ted Lasso is available for Apple TV+ subscribers to enjoy now. Season 2 starts on July 23.


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