The street meets the stadium with the launch of disruptive sportswear brand, The Wild Collective
LAS VEGAS, September 21, 2021 / PRNewswire / – The Wild Collective Shakes up the sportswear industry with the launch of its first collection fueled by individuality and durability, woven with the latest fashion trends to deliver unique, elevated garments designed for the everyday bustle. The Wild Collective matches the passion of its league partners and community so that sports fans at all levels can represent a team while expressing their own unique style with elements such as monochrome overlays, bespoke cuts. , matching sets, trendy washes and more.
Driven by the desire to bring a new twist to sportswear offerings, Founder, CEO and Chief Designer Whitney Bansin decided to add variety to the options fans had to choose from when they wanted to portray. their favorite team. Drawing on her vast experience in fashion and entrepreneurship, from starting her own hair, makeup and styling agency before the age of 20, to her transition to Zappos Retail where she supervised and led all of the creative direction of beauty, Bansin’s designs feature disruptive and avant-garde elements. Bansin’s mission is to expand the market and attract new customers to The Wild Collective’s league partners with features such as one-of-a-kind unisex options, as well as sustainable materials and production methods. . The Wild Collective will also offer customizable options that engage fans of all styles, allowing wearers to showcase team clothing from the street to the stadium.
âJust as athletes bring personality and style on and off the pitch, fans want to be able to cradle a sense of style and individuality in an accessible way,â said Bansin. “We built The Wild Collective from the ground up to bring trendy designs, inventive styles and never-before-seen components to sportswear created for both pure and grown-ups.”
The Wild Collective’s first drop features licensed and edgy pieces including sherpa jackets, matching jogging sets, cropped tees and sweatshirts from participating teams in the MLB, NHL , the NBA, the WNBA, several varsity teams, including The Ohio State University and the University of Alabama, with MLS coming in 2022 and additional league announcements in the queue. The collections are available now at wearethewildco.com, fanatics.com and in participating team stores. The Wild Collective will also be offering a Custom Denim Lab offering the options and technology for fans to create officially licensed custom jackets that showcase their personal style. The Denim Lab will launch on The Wild Collective’s website starting with The Ohio State University.
To find out more, see the full list of participating teams and leagues and be on the list for the next edition, visit www.wearethewildco.com
About the Collectif Sauvage
The Wild Collective is a women-owned sports and lifestyle brand that aims to disrupt the industry of fan merchandise with highly customizable and forward-thinking designs. Led by Founder Whitney Bansin, pulling key fashion trends and weaving them with premium, sustainable fabrics, The Wild Collective brings a fresh take on the sportswear market by offering fresh and inventive styles in thinking of the wearer. Today, The Wild Collective is now officially licensed across the NBA, WNBA, MLB, MLS and several college teams, including The Ohio State University and the University of Alabama. To buy online and learn more, visit https://www.wearethewildco.com/.
SOURCE The Wild Collective