Winter sportswear manufacturers focus on comfort, protection and style

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Today’s consumers of snow sports clothing demand clothing that, in addition to being breathable, water-repellent and windproof, is comfortable, environmentally friendly, protective and stylish, according to a new report from the global business information company Textiles Intelligence – Snow sports clothing: balancing comfort, protection and style.

Snow sports clothing plays a crucial role in comfort by ensuring that the wearer does not get cold or wet when spending many hours in subzero temperatures. However, consumers are now demanding garments that will not only keep them warm and dry, but also have improved performance properties such as improved breathability, light weight, softness and stretch.

In addition, consumers demand snow sports clothing that can be worn while playing other outdoor sports and even in everyday life. As such, style has become of crucial importance and the focus is on ski clothing that has a sleek aesthetic and incorporates trendy colors.

Considering the importance of comfort and style, manufacturers have developed insulation materials that are low in volume, stretchable and, in some cases, offer adjustable levels of insulation.

In addition, environmental sustainability is seen by consumers as increasingly important, which has led to the development of products designed to be recycled more easily at the end of their useful life. In addition, there has been an increase in the number of products that incorporate natural fibers and fibers made from recycled materials.

Specialized protective devices are also gaining in importance as the popularity of more extreme activities – such as backcountry skiing and ski touring – increases. Several items of clothing now include specially designed pockets for storing avalanche beacons. In addition, there have been developments in specialized safety products such as bulletproof vests, helmets and backpacks that incorporate avalanche airbags.

Looking ahead, the snow sports industry faces many challenges, including the effect of climate change on snowfall, and hence the operation of ski areas, and the overall accessibility of sports facilities. snow for new participants. In addition, the costs associated with winter sports activities and vacations – including accommodation, equipment rentals, ski passes, winter sports clothing, and travel – can be high.

However, there is growing interest in snow sports in developing Asian markets, and participation rates in snow sports in several countries around the world remain high.

Overall, consumers of winter sports clothing are willing to pay more for products that meet all of their demands. As such, the future is bright for companies that can drive technological developments and achieve a balance of comfort, protection and style.

“Winter Sports Clothing: Balancing Comfort, Protection and Style” has been published by the global trade information company Textiles Intelligence and can be purchased by following the link below:

Winter sports clothing: combining comfort, protection and style

Other reports recently released by Textiles Intelligence include:

Performance clothing markets: product developments and innovations, March 2016

Performance clothing markets: activity update, March 2016

Profile of X-Bionic: a premium sportswear brand


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